Core Web Vitals (CWV).

Core Web Vitals are Google's three official user-experience metrics: LCP (load speed), CLS (layout stability), and INP (interaction responsiveness). Together they form a real-world performance score that influences ranking, especially on mobile.

You can check yours in Google Search Console (under "Experience" → "Core Web Vitals") or run a one-off Lighthouse audit at pagespeed.web.dev. The Search Console version uses real visitor data; Lighthouse uses a simulated lab run.

Most Okanagan small-business sites fail at least one CWV — usually LCP, because of an oversized hero image. That single fix can move ranking by several positions for competitive local terms.