Becker Flooring

How I built it

• 01A page for every floor. Hardwood, laminate, luxury vinyl plank, tile and stone, epoxy and commercial flooring each have their own page, and commercial epoxy has a page of its own because a shop owner asks different questions than a homeowner. Room pages for kitchens, bathrooms, basements, garages and living rooms point people to the floors that suit each one.
• 02A price before the phone call. The cost calculator takes the material, the square footage, the state of the subfloor and what has to come out first, and gives an installed range. If the number works, one form sends that estimate and every input along with it, so the quote starts from what the customer already told the site.
• 03A quote form that asks the right questions. The contact form asks which service someone needs. Pick commercial epoxy and it adds fields for the type of space, the approximate area, the current floor and the timing, which is what a commercial job needs to be scoped. A short quiz helps people who have not picked a material yet.
• 04Project pages that only say what the photos show. Each project has its own page with a gallery, the details you can see in the finished floor and what goes into installing it. I left out addresses, product names and dates until they are confirmed, and a before and after slider is only used when both photos show the same floor.
• 05Photos that load fast on a phone. Every photo is built in several smaller sizes, and the page asks for the one that fits the screen. A phone on a job site does not download a desktop-sized image, and the work still looks sharp on a large monitor.
• 06Local pages and checks that protect the leads. Kelowna, West Kelowna, Lake Country, Vernon, Penticton, Peachland and Summerland each have a page. Every form sends to the owner’s inbox, and the build refuses to run if the form key is missing, then a live check confirms the deployed site can still send a lead.