Citations.
Mentions of your business name, address, and phone on other websites — a major local-SEO signal.
A citation is any mention of your business across the web that includes your NAP. Google reads citations on Yellow Pages, BBB, industry directories, the chamber of commerce, local news sites, and event calendars to confirm your business is real and where you say it is.
In Canada, the citations that move the needle are: Yellow Pages, Canada411, Better Business Bureau, your local chamber of commerce (Kelowna, Lake Country, Vernon), and one or two industry-specific ones (Houzz for trades, OpenTable for restaurants, Castanet for any Okanagan business).
You don't need 50. You need the right 10, all spelling your name and address identically.
Pairs with these.
- NAP (Name, Address, Phone)The three pieces of contact info that have to match exactly across every site that lists your business.
- Local SEOThe practice of ranking on Google for searches with a city or "near me" intent.
- Google Business ProfileThe free Google listing that puts your business on the map and in the side-panel results.
Bring me your URL.
15 minutes. I’ll find the citations fix that’s costing you.
Book a free 15-min review ↗