Google Business Profile.

Google Business Profile (GBP, formerly Google My Business) is the free profile that controls how your business shows up in Google Maps and the right-hand panel of search results. For an Okanagan local business, GBP is the single highest-leverage piece of "SEO" — more than your website in many cases.

A complete profile has: real photos (no stock), accurate hours, the right service categories, a clear description, and weekly posts. That last one matters more than people think — Google rewards profiles that look actively maintained.

If you handle nothing else, handle this. A 30-minute audit of your GBP usually finds three or four fixes that move the needle within weeks.