Local SEO.
The practice of ranking on Google for searches with a city or "near me" intent.
Local SEO is the version of search engine optimization aimed at "[service] [city]" or "[service] near me" queries. Different signals matter than national SEO: Google Business Profile, reviews, citations, and locally-focused page content carry more weight than backlinks from authority domains.
For a Kelowna-area business, the practical local-SEO checklist is: complete GBP, consistent NAP across the web, location-specific service pages on the site, schema markup tagging you as a LocalBusiness, and a steady review pipeline.
Done well, local SEO is one of the highest-ROI investments a small business can make, because most direct competitors are doing none of it.
Related terms
- Google Business ProfileThe free Google listing that puts your business on the map and in the side-panel results.
- Map PackThe boxed group of three local results that Google shows above the regular listings.
- NAP (Name, Address, Phone)The three pieces of contact info that have to match exactly across every site that lists your business.
- Schema MarkupHidden code that tells search engines exactly what kind of content your page is.
Want to know where your site stands?
Fifteen minutes. I’ll find the local seo fix that’s costing you.