Social media management in Kelowna generally runs $400 to $650 a month if you supply your own photos, and $1,250 to $3,600 a month once someone comes out to film your business. The dividing line is content: scheduling posts and replying to messages is cheap, but a person showing up with a camera every month is what costs more — and it is also what actually gets a local business results. Most packages are month to month.
It is the first question every business owner asks, and the hardest one to get a straight answer to: what does it cost to have someone run my social media? Ask around Kelowna and the numbers are all over the place, from a couple hundred dollars a month to a few thousand. Both are real. The gap comes down to what you are actually buying, so here is how to read it.
Why the range is so wide
Social media management is not one service. On the low end, someone designs a few graphics and hands them to you to post. In the middle, someone runs the whole account for you: posting, captions, replies, and a plan. On the high end, someone also comes to your business, films it, and turns that footage into a steady stream of reels. Those are three different amounts of work, so they are three different prices. When a quote sounds cheap, the first thing to check is whether anyone is actually creating content, or just scheduling it.
The two things you are really paying for
Every social package is a mix of two things: management and content. Management is the account being run, messages answered, posts scheduled at the right times, your Google Business Profile kept current. It is steady work but it is not expensive on its own. Content is the other half, and it is where the cost lives. Original photo and video of your actual business is what stops the scroll and what the platforms reward. It also takes a real day to shoot and edit. A package that includes filming will always cost more than one that recycles stock images or graphics, because someone is physically showing up.
What each level costs in the Okanagan
Here is roughly how the local market prices out. Graphics-only, where you still do the posting, starts around $400 a month. A managed account built from photos you already have runs about $550 to $650 a month. Once filming is included, prices step up: some Okanagan providers start around $1,800 a month when someone comes out to shoot, and fully managed packages with regular shoots reach $3,000 to $3,600. For comparison, a standalone brand photographer in Kelowna charges around $2,500 for a single two-hour session, with no posting attached. Ongoing social that includes the filming is often the better value simply because the shooting, editing, and posting all come together.
What I charge and why
I run social three ways. Managed is $650 a month and runs your account off photos you already have, month to month with no lock-in. Managed plus Content is $1,250 a month, and this is the one most businesses actually want: I come out and film a half day every month, so you get two reels a week of real footage, plus the posting, the replies, and a monthly plan. Full is $1,950 a month and adds a second shoot day, paid ads on Google and Meta, and TikTok. I am one person, so the same operator films it, edits it, posts it, and answers for it. That is the whole pitch: no account managers, no offshore posting, just your business run by someone who knows it.
If you are weighing what social is worth for your Okanagan business, book a free thirty-minute call and I will give you an honest read on which level fits, or whether you need it at all. Book at bryceelliot.com/contact or text 604-817-1069.
Common questions
How much does social media management cost in Kelowna?
It ranges from about $400 a month for graphics you post yourself, up to $3,600 a month for a fully managed account with regular shoots. If you already have photos and just need the account run properly, expect around $650 a month. If you want someone filming your business every month, that starts around $1,250.
Why does filming cost more than posting?
Because it is a real day of work. Anyone can schedule a graphic. Driving out, filming your space and your team, editing it, and turning it into a week of reels is the expensive part — and it is the part customers actually stop scrolling for.
Is there a contract for social media management?
The management-only tier is usually month to month. Tiers that include filming tend to run a short initial term, a few months, because a shoot day only pays off with enough time to build momentum.
Should I just boost posts instead?
You can, but boosting a weak post spends money to show more people something that was not converting anyway. For a local business, consistent real content beats a boosted graphic almost every time.