GEO (Generative Engine Optimization).
Optimizing your site to be cited in AI search answers: ChatGPT, Perplexity, Google AI Overviews.
GEO is the emerging discipline of getting your site referenced inside AI-generated answers. When someone asks ChatGPT "who does web design in Kelowna," the answer is built from a small set of trusted sources. Being one of those sources is the new top-of-funnel.
GEO overlaps with classic SEO but emphasizes different things: explicit Q&A content (FAQ pages), authoritative citations from named experts, structured data, and clean prose that an LLM can quote without paraphrasing into nonsense.
It's early, and best practices are still being figured out. The safe bet is to write content that directly answers specific questions in plain language, with the business name, location, and price-point stated explicitly.
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